https://www.geovannaestrada.com/blog daily 0.75 2025-04-26 https://www.geovannaestrada.com/blog/pu2sq106tgq4lp8ntkvp3oz1l3uh3n monthly 0.5 2025-04-26 https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/76248afd-7638-45b8-91ed-ec576aed20ea/Group+136.png WORK - VAIRKKO Form Builder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/41a28588-d771-4126-a364-5947483e8172/Screen+Shot+2025-04-24+at+9.55.28+PM.png WORK - VAIRKKO Form Builder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/93465781-19f4-4cf8-86fc-c36cc4b688ca/Untitled+design+%281%29.png WORK - VAIRKKO Form Builder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745556566195-8ZSDO2IUDBI1AE6V60FF/Screen+Shot+2025-04-24+at+11.46.02+PM.png WORK - VAIRKKO Form Builder https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745556566195-7CW695Q0P34XNTG4ELXD/Screen+Shot+2025-04-24+at+11.46.28+PM.png WORK - VAIRKKO Form Builder https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745556567594-7ZWA3E5V7UTUFX0FVVWO/Screen+Shot+2025-04-24+at+11.46.53+PM.png WORK - VAIRKKO Form Builder https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745556567760-T9JMYFXKOSWWIUU30VC0/Screen+Shot+2025-04-24+at+11.47.21+PM.png WORK - VAIRKKO Form Builder https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745553677682-06MA1TXAAC4KSX49M4MI/iforms+1.PNG WORK - VAIRKKO Form Builder https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745553676986-M4PJL14N7JP7EJ2WN3S2/iforms+2.PNG WORK - VAIRKKO Form Builder https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745553675236-1RYNP2DNGAYRCA2TPHHA/iforms+3.PNG WORK - VAIRKKO Form Builder https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/8c591f85-7e6f-45ad-84f1-1f894e79c8c1/image0+%284%29.png WORK - VAIRKKO Form Builder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.geovannaestrada.com/blog/be17otn3qcut31efiknvf49f4uvm2f monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745367698335-P4KVJFBRCEDX15XUYJ27/unsplash-image-QMIL8Kdy7Ic.jpg WORK - Time Management Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/0dcc4f15-efaa-438a-acd2-0d718f6c4f3c/image0.png WORK - Time Management Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/33b6fc65-d738-4c96-9ec3-9d929a9ea7c6/image0+%281%29.png WORK - Time Management Tool - Make it stand out This persona was developed based on insights from one of several participants in our focus group. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745384409484-8BAWHUO8AOQG1AT4W32D/image2.png WORK - Time Management Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745384405970-58MYXFHP285XIZME00E3/image3.png WORK - Time Management Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745384396095-8JNF39S8M4CG8Z4T1Y85/image0+%283%29.png WORK - Time Management Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745384410347-AKXAQBNYO2EC9BV18ODH/image1.png WORK - Time Management Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745384405904-JW88R0TGJOUYLBKT8K8X/image4.png WORK - Time Management Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/22bb4c7e-75aa-40fd-bebd-4258b0bb8f6e/image0+%282%29.png WORK - Time Management Tool - Make it stand out User feedback from the usability test. https://www.geovannaestrada.com/blog/blog-post-title-one-cpb63 monthly 0.5 2025-04-26 https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/3d1cde69-89e5-4657-8e68-b2e87fbcd7cf/IMG_0965.jpg WORK - EMSMC Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/448b756e-abf5-4e9a-839d-168cb127b687/Screen+Shot+2025-04-26+at+1.55.08+AM.png WORK - EMSMC Design System - Make it stand out Closeup of a Spec section https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/bf98f010-0af6-409b-820f-2f2778f5113b/IMG_0963.PNG WORK - EMSMC Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745220356820-KJQUT8GLRPXWZ8BCZ6EI/unsplash-image-mcSDtbWXUZU.jpg WORK - EMSMC Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.geovannaestrada.com/blog/blog-post-title-two-5nemb monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/6476642e-ab65-4e08-9c20-0cc42ce93cf3/Screen+Shot+2025-04-20+at+10.19.42+PM.jpg WORK - Market Match Tool - Make it stand out Click the image above to view the view about the Market Match Tool. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/9238d4a1-0e22-4809-b1d5-1529cfd4b069/Screen+Shot+2025-04-21+at+12.04.54+AM.png WORK - Market Match Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/2a31cb28-446b-4888-b1d1-30c8e14b87eb/IMG_0925.jpg WORK - Market Match Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745217075183-XCL1Z2EZW5773KLF07Q6/First+Screen.png WORK - Market Match Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745217330311-42E6ILJ10NQVGP5O2AQA/Second+Screen.png WORK - Market Match Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745217377385-BRG6FEPXAQ8GX86TOW3Z/Third+Screen.png WORK - Market Match Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745217407884-R9R1PAC3AQJWG24AK3PV/Fourth+Screen.png WORK - Market Match Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745217434755-CTIFLIXA07L53OCZTFHB/Fifth+Screen.png WORK - Market Match Tool https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/1745217480533-34L9H3SH07MVPRMNJ8XM/Last+Screen.png WORK - Market Match Tool https://www.geovannaestrada.com/blog/blog-post-title-three-d84cc monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/07cdb73b-ec51-4547-8986-cf32f658ff70/Screen+Shot+2025-04-22+at+12.49.23+PM.png WORK - Zestie - Make it stand out When looking at the data, we found that 61% of people had a goal to focus more on their diet and what they were eating when it came to health. Below 76% indicated they struggled with diet or weight loss/gain when it came to health. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/9f2d10f6-cbc1-4c3e-a2ed-0b63c321119c/Screen+Shot+2025-04-22+at+5.34.18+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/466f6820-bcb7-448e-8730-042ae266de29/Screen+Shot+2025-04-22+at+5.26.37+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/5767eb28-7b23-4c4f-9ba1-18da196731e9/Screen+Shot+2025-04-22+at+5.30.14+PM.png WORK - Zestie - Moscow Analysis I also did my Moscow Analysis, where I was able to decide what my MVPs were and what I would definitely not include in my app. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/bb2c5275-3a73-41c1-ad7b-09779a3ed11a/Screen+Shot+2025-04-22+at+5.17.27+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/6a62b16f-d3a4-43b1-afc0-0ec86a7da24a/Screen+Shot+2025-04-22+at+1.04.10+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/10523d0b-28db-4bb3-87cc-86c5391f47d8/Screen+Shot+2025-04-22+at+5.20.37+PM.png WORK - Zestie - Make it stand out With my user in mind, a clear problem statement, and research it was time to move on to sketching the lo-fi version of what would become Zestie. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/65777b88-5437-497e-91d3-c29019b8924d/Screen+Shot+2025-04-22+at+5.25.10+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/3f0aa479-ac61-4c41-bbf5-537c2559d616/Screen+Shot+2025-04-22+at+5.27.14+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/60b960b2-48d8-4c55-95e9-08b158dd66fc/Screen+Shot+2025-04-22+at+5.23.39+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/99f0dff2-c89c-4ca8-a7e1-bc9cb729facd/Screen+Shot+2025-04-22+at+5.31.56+PM.png WORK - Zestie - Mood Board For the app, I wanted the platform to be green to have a fresh and tasty feeling. The images of food needed to be crisp and clear, and any animations needed to be rounded. In order to have a visual representation, I made a mood board. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/ccb107dc-0d93-4ca6-abb6-fd789f71e363/Screen+Shot+2025-04-22+at+5.25.53+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/3b897c2f-c02a-4d25-bb7c-1ab73db75a0a/Screen+Shot+2025-04-22+at+12.53.37+PM.png WORK - Zestie - Make it stand out To answer these questions or even identify if it was a problem, I moved on to interviews so I could get further insights on the real root cause of the problem. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/7b2a2335-c1c3-46a1-96ff-737230f1bf9a/Screen+Shot+2025-04-22+at+5.22.19+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/808deda3-f061-46b9-a176-24d06ec62321/zestie+smartmockups.jpg WORK - Zestie - Make it stand out Click image to watch video on how the app functions. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/b1699b5f-3509-49fb-9904-88ad3400a033/Screen+Shot+2025-04-22+at+12.51.44+PM.png WORK - Zestie - Make it stand out The third key finding in my survey let me know that people weren't meeting or achieving their goals due to a lack of knowledge (22.1%) and companionship (19.7%). This begs the question: Do people feel like they need someone or something to make them feel more accountable? https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/e2b3f1bb-5717-4ce0-8010-023c8ea9a2f5/Screen+Shot+2025-04-22+at+5.18.51+PM.png WORK - Zestie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.geovannaestrada.com/blog/blog-post-title-four-b39yl monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/ccfa0338-7550-410b-9efb-6b72c89fff4a/Second+Screen.jpg WORK - IWAP App - Second Screen The second screen I was focused on was the sessions screen. Originally, it was the chat screen, but I ended up deleting sessions, making it into the activities screen because many users did not understand why the sessions screen was just where they had to go and message people. The activities screen, on the other hand, was clear since it demonstrated different exercises the person could participate in and also would allow them to get specific instructions on how to perform activities. Moreover, I made a separate icon for the chat screen so people could know that if they needed to send or receive a message, they would simply go there. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/b1ffbe78-b769-45cf-9e34-ee6c23b54a30/IWAP+Moodboard.png WORK - IWAP App - Moodboard When it came to the mood board getting inspired for the UI I wanted for the app to be in a dark mode as it helped give it a more sleek and sophisticated aesthetic. Furthermore, I wanted to incorporate pops of color also to give it vibrancy, the key colors were dark indigo, turquoise, Fushia, along with an icy light blue. There are illustrations as it added to the playfulness and the simplicity of navigation. Images for exercises needed to be clear and depict the description it would have on the app. The dark colors were inspired by nature and sunsets. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/01b6a7e3-baf7-4a10-aa54-00d0c238e812/Third+Screen.jpg WORK - IWAP App - Chats Screen As previously mentioned, the chat screen was created so that users could intuitively understand that this is where all their messages would be sent and received. Furthermore, the option to send a voice message or add an activity was included. Another tool added to this screen was the safety tool at the top right, due to many users indicating that they would feel safe/comfortable knowing they could report someone if anything went wrong or they didn’t feel comfortable. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/4868f11f-a03b-48cb-829f-6f6432ce4719/Screen+Shot+2025-03-09+at+8.30.57+PM.png WORK - IWAP App - The Challenge I collaborated with a client in Portugal, and I understood that the goal of IWAP was to create a mobile solution that allowed people to search for a group or an individual to exercise with, no matter their location, thereby increasing everyone’s motivation, focus, and commitment. My clients aimed to combat the lack of motivation and sedentarism by providing an easy way to encourage people to exercise daily. Initially, the target audience included anyone looking to embark on a journey towards a healthier lifestyle and those seeking to enhance their well-being. With only two weeks to complete this, I realized I needed to start research to explore pain points, problems, and most importantly, the solution. I quickly discovered that there had been little to no UX research conducted on their end, and the UI was in dire need of a redesign. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/0ab151f6-a04f-43b5-a2fa-23ba270e076d/T01BAR6KJP4-U01BWHEJD4H-g97a59a476c6-512.jpg WORK - IWAP App - Gonçalo Pereira Age: 28 years old HTML5 Consultant Single Gonçalo is a recent web dev grad who now finds himself with more time on his hands and wants to change his sedentary lifestyle. He has always dabbled with sports and enjoys exercising but doesn't have anyone to do it with now that he moved from Porto to Lisbon. Furthermore, some pains to keep in mind when thinking of Gonçalo are: he doesn't know anyone in the city, doesn’t know where to exercise, shy when it comes to meeting new people, doesn't feel like he's that good at sports/etc. His goals include: getting fit & gaining muscle, meeting someone his age to workout with, and do exercise at least 3-4 times a week. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/3bf4739b-9c31-42f5-bc7b-fb4ef1115ebf/Mid-fi+image.png WORK - IWAP App - Mid-Fi For the mid-fi screen, small changes made were in the icons for the feature they did not go well together and did not seem consistent so they were redone for the high-fi. After doing user testing I did change to dark mode and also added illustrations to make this seem light and fun to give a more welcoming feel. Besides minor changes and color palette, nothing much changed from mid-fi to high-fi. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/f5b9acc3-73bc-4a36-a795-3fc3d9ce3cf9/Screen+Shot+2025-03-09+at+9.51.34+PM.png WORK - IWAP App - User Storyboard The user storyboard just puts into perspective in a more visual context a typical day with the user Gonçalo and how he experiences IWAP. His goal is to meet with a new person in his area and change his current lifestyle. As demonstrated by using the app he is more motivated to follow through with his goals and also meets someone who has the same fitness level as he does so he feels comfortable enough to continue exercising with her. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/df839c07-8bb5-45f8-9275-2c93594ff585/unsplash-image-TSZo17r3m0s.jpg WORK - IWAP App - Adriana Medina Age: 27 years old Communications Assistant In a relationship Adriana lives in Portland, Oregon. She’s usually working from home and doesn’t know many people since many of her friends moved away. Her work life is always busy so on her time off she likes to focus on both her mental and physical health. She wants to start doing outdoor yoga but feels insecure doing it alone. Her boyfriend does not want to partake as he is usually busier than she is so having an app that would provide a workout partner would be ideal. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/573a8a8d-772d-49f5-a766-551ca2999372/Screen+Shot+2025-03-09+at+10.06.08+PM.jpg WORK - IWAP App - Style Guide The style guide is clear as to the types of imagery that are used in the app along with the acceptable colors. Outlined are how they are supposed to be used as well as which colors do not go together when it comes to the logo. The primary colors for the app are dark indigo and icy blue, while the secondary colors are pink and turquoise for pops of color, and the tertiary color is white. The typography used was SF Pro Display for headers and titles and SF Pro Text for smaller descriptions and the chatbox. Buttons, icons, and the search bar are rounded to go with the rounded illustration. The images are also rounded on the edges to keep the app consistent all the way through. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/cb9412e6-7b30-440c-bd3d-c2536f98b428/Screen+Shot+2023-12-29+at+5.57.42+PM.png WORK - IWAP App - Competitive Analysis After understanding the users’ needs I also did some competitor analysis since it’s important to understand where IWAP stood with their competitors and more importantly how they stood out and what would help them further leverage their strengths. When comparing IWAP to competitors it was obvious that their strongest feature was the ability to rate and review matches. Furthermore, compared to their counterparts the UI was clearer and overall simple to navigate. IWAP needed a UI redesign, and both exercise and premium options to reach more users and make the experience pleasant. For the sake of the two weeks given I focused on one user flow and the UI redesign. Let’s meet some user personas! https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/0da8a22a-877a-4ec9-847c-50364b6b0cf7/OG+Screen.jpg WORK - IWAP App - Main Screen For the main screen, when testing with users, many expressed feelings of confusion when first looking at the app. They thought that perhaps it was a GPS app and not a sports app to match with others. Many also felt overwhelmed when looking at the app. The main changes made were in the colors, the dark mode took away the feeling of overwhelm, and minimizing the size of the map while adding tags to match let the users know this was indeed a sports app. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/39528ed7-991e-4c98-b856-77f78d10710e/Screen+Shot+2020-12-02+at+1.21.33+PM.jpg WORK - IWAP App - Kassie Ingalls Age: 25 years old UI Designer Single Kassie lives in Denver, Colorado, and enjoys any outdoor activity. Like most people her age she lives a social life however, she struggles to get anyone to exercise with her. Although she doesn’t mind doing it alone she would enjoy having someone who can exercise with her to keep pushing her towards living a healthy lifestyle. She uses apps to track her weight and heart rate but would like an app that would help her find people in the area and also suggest new activities for her to do with that person. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/7d92332a-594c-4c7d-9a03-4a3eff0dea3e/User+Journey+Map.png WORK - IWAP App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67376498dd4a0e2be9738fcd/d7049b4d-0149-4092-a6b5-81589d5600c9/Fourth+Screen.jpg WORK - IWAP App - Profile Screen The final screen, which had some more changes was the profile screen. The profile screen changed in design to give the user profile more emphasis with the dark colors. Rather than have so much information all at once in order to be more digestible there are sections for specific areas users want to see. They get to see simple information like their name, email, fitness level, and their rating, as well as, what percent of a challenge they have completed. They can also see their location, preferred time to exercise, and preferred activities if they press those icons. 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